French Men now favour boxer-breifs over breifs, bikini breifs and G- strings - but a few men actually buy their own, according to organisers of last week international lingari trade fair.

For the first time lasy year, sales of boxer-breifts, a generally tighter-fitting version of the baggy boxer short, overtook sales of breifs, with the countries famous underwear manufacturer DIM reporting a historic boxer win in 2009, garnering 50.8% of sales.

The boxer-breif was specially popular with 15 to 24 years old, 80% of whom went for the style, and with over 65-year olds, 25% opting for boxers last year said the TNS Worldpanel Fashion polling institute in data realed for the 18-21 January lingarie Fair.

But few men actually buy their own underwear.

Three-quarters of purchases for male’s intimate wardrobe  were made by women in France last year, the data said…AFP

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